AlianzA Americas

The Project

AlianzA Americas is a network of Latino immigrant-led organizations who work with a range of partners to examine, crystallize, promote and defend better economic, social and political policies that impact migrants in both their host and native countries throughout the Americas. Their 10-year anniversary sparked a comprehensive rebranding initiative.

Project Goals

  1. Create a brand that is professional, clean, and flexible enough to be used through the different countries in a way that is unique to the place but still maintains a common look and visual direction.

  2. Create a more focused visual language and style, and add more colors to the brand.

  3. Create a web platform for innovation and deeper engagement.

My Role:

I led the design and concept from beginning to end, working with our teams and the client to choose the images, colors, and design the logo. Design elements included logos, typography, brand guidelines, posters, and stationary.