Voices for Illinois: Mighty Math Campaign

The Project

As phase one of a multi-year public awareness campaign about the importance of early math in childhood development, I worked with Voices for Illinois to create the foundational PSA theme and key messaging. We wanted to convey the idea that math is fun, emotional, powerful, and non-threatening. The campaign theme plays to the child’s inner superhero.

Project Goals

  1. Make it fun, playful, and easy for kids to connect with.

  2. Branding needs to be bright and show diversity.

  3. Create a platform for fun learning and deeper engagement.

My Role

Working alongside the Voices for Illinois Children researcher and content strategistI, led the design and concept from start to finish, including creating posters and digital ads.