The Knock-On Effect

The Project

The Knock-On Effect program series hopes to reveal why finance matters to everyone, and not just to bankers or traders. The project was to create poster options for the Real Vision series.

Project Goals

  1. To use a targeted campaign to drive more engagement on the Real Vision platform

  2. Draw more subscribers to our services

My Role

I led the design of the poster using a screenshot of the Cinema 4D intro animation and adding a green overlay to allow the copy to stand-out over a busy background. The logo was created in Illustrator with a grunge texture added to give it more of a distinctive feel.